3, 2, 1, Go!

by Joseph "Matt" Mathurin

My morning routine is simple: a quick snack, a good read, could be a book, an article online, or I'll scroll through my notifications then I exercise for about half an hour. Sometimes during my workout, I watch a few videos on whatever's interesting that day. I know we're all guilty 😅 of frantic swiping on social media, but at least I try to learn something out of it.

The highlight of my week was a YouTube video by Codie Sanchez who talked about how to communicate more efficiently with people. There are probably millions of pieces of content about the subject, but the way Codie framed it stuck with me all week and shifted the way I think about human nature.

We're creatures of habit, and we tend to feel complacent in how we go about our days and how we do things. Whenever our habits are suddenly disrupted, when something breaks the pattern, we stop. We analyze. We try to comprehend the new information. That's when learning happens.

Codie's framework is called the 3-2-1, and it's about breaking that pattern:

The 3-2-1 Speaking Trick
Pause 3 seconds — Disrupts the listener's autopilot, clears their mental noise
Make 2 points — Keeps it tight and memorable, matches how attention actually works
End with 1 question — Re-engages them, makes them a thinking partner instead of a passive listener

The simplicity is the power. When most people talk, they ramble. They're comfortable in their habits of communication. But this framework breaks that habit in the listener. The pause alone does something, it signals "I'm about to say something that matters." Then the two points land hard. Then a question pulls them back in.

Here's the take for you: we live in a world designed to keep people comfortable in their patterns. Passive listening. Surface-level engagement. Comfortable consumption. But growth, whether it's personal, in business, or in your relationships, only happens when you disrupt that pattern.

The 3-2-1 works in any conversation: with a relative questioning your life choices, a stranger with whom you’re developing a new relationship, a potential client who is not sure if they should hire you for the job. They're in autopilot, half-listening, wrapped up in their own story. A pause wakes them up. Two real insights, relevant to the moment, gets their attention. A genuine question makes them part of the solution.

That's how you become someone people actually listen to. Not by being louder or having more information. By being willing to break the pattern and make them think differently.

Try it this week!

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Joseph "Matt" Mathurin

+1(813) 293-6180

matt@mattsellsflorida.com